As part of the Perspectum Group, the Oxford Community Diagnostic Centre (CDC) serves over 60,000 patients annually and contributes significantly to the group's $5M year-to-date revenue. This proposal outlines a refined branding strategy designed to elevate the CDC’s unique identity while maintaining alignment with Perspectum’s core values.

Objective:
To develop a distinct brand identity for the CDC that enhances patient trust, boosts local and professional recognition, and supports strategic partnerships, all while remaining visually and philosophically connected to the Perspectum brand. Target Audience - NHS/private patients, collaborators, and internal teams.